Never Do This in Outbound: 5 Mistakes to Avoid When Building Your First GTM Agent

Most teams building their first GTM agent make the same handful of mistakes - and they often discover them only after reply rates drop or a domain gets flagged. Drawing on an analysis of 5 million outbound messages, Dor Vardi will break down what actually causes campaigns to fail:

• Generic personalization tokens
• Poor trigger-to-message matching
• Message cadence mistakes
• Low-quality signals
• Agents that optimize for volume instead of relevance This is a data-backed autopsy of what fails - and what to build instead. About the speaker Dor Vardi is Cofounder & CEO at Spear.